Privacy Policy

Effective Date: January 1, 2025

This Privacy Policy describes how Lum Naturals ("we", "us" or "our") collects and uses the personal information you provide to us on our website: www.lum-naturals.com (collectively the "Site"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Description of Users

This Privacy Policy applies to visitors to the Website who view only publicly-available content ("Visitors"), and customers who have purchased a Product or Subscription to our services ("Customers"). By visiting our Site, Visitors are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.

Information We Collect

When using our Site, you may voluntarily provide information about yourself. We collect this information when you contact us through our Site, register for our email subscription, or interact with us for any other purpose. We may collect the following personal information from you:

• Contact Information such as name, email address, mailing address and phone number
• Billing Information such as payment card number and billing address
• Unique Identifiers such as user name, account number and password
• Preferences Information such as product wish lists, order history, and marketing preferences
• Survey responses if you participate in one of our surveys
• Message text if you interact with our customer support

We also collect information relating to your interactions with us and our Site, including IP address, time and date of visit, browser type, referring/exit pages, and operating system through the use of cookies and similar technology.

How We Use Your Information

We may use your information for any lawful purpose, including:

• Fulfill your order and provide the service
• Send you an order confirmation or to verify your order
• Recommend products you may be interested in purchasing
• Send you requested product or service information
• Respond to customer service requests or inquiries
• Administer your account
• Send you marketing communications (with your consent)
• Improve our Site, service, and marketing efforts
• Conduct research and analysis
• To comply with the law and to maintain the security of our Site

Information Sharing

We will share your personal information with third parties in the ways described in this Privacy Policy. We do not sell your personal information to third parties. We may provide your personal information to companies that provide services to help us with our business activities such as charging your order, shipping your order, or offering customer service. We may share information with:

• Third party vendors who process data on our behalf, such as payment processors and shipping providers
• As part of a corporate sale, merger, or acquisition
• Pursuant to a subpoena, court order, or other legal process as required by law
• When we believe in good faith that disclosure is necessary to protect our rights or your safety

Cookies & Tracking

Cookies are small text files stored by your Internet browser on your computer's hard drive. We use cookies to collect browsing data, keep track of your preferences, and collect general usage statistics. Our cookies do not collect personal or confidential information. You may set your browser to refuse cookies or remove them from your hard drive.

Our Site also uses web beacons (single-pixel GIFs) along with cookies to compile aggregated statistics to analyze how our Site is used. We use a third party to gather information about how you and others use our Site.

SMS/MMS Marketing

We only send marketing text messages to individuals who have provided express written consent through a dedicated opt-in form. By checking the SMS opt-in box on our website or at checkout, you agree to receive automated marketing text messages from LÜM at the number provided. Consent is not a condition of purchase.

Message frequency varies. Message & data rates may apply. Reply STOP to cancel at any time. Reply HELP for help. For assistance, contact us at hi@lum-naturals.com or (213) 347-4844.

Data Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. We use industry-standard SSL encryption to protect sensitive data in transit.

Children's Privacy

Our products are intended for individuals 21 years of age and older. We do not knowingly collect personal information from anyone under 21. If you believe we have inadvertently collected information from a minor, please contact us immediately at hi@lum-naturals.com.

Your Privacy Rights (Including California CCPA)

You have the right to access, correct, or delete your personal information at any time. California residents have the following additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, and the purposes for which it is used.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information we hold about you.
• Right to Opt Out: We do not sell or share your personal information with third parties for their own marketing purposes.

We will respond to verifiable consumer rights requests within 45 days. To exercise any of these rights, contact our dedicated privacy team at privacy@lum-naturals.com or write to us at Lum Naturals, 1001 S. Main St. STE 600, Kalispell, MT 59901.

We retain your personal data for 3 years following your last purchase or account activity, after which it is securely deleted, unless longer retention is required by applicable law.

Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: hi@lum-naturals.com
• Phone: (213) 347-4844
• Address: Lum Naturals, 1001 S. Main St. STE 600, Kalispell, MT 59901